An employee's first day often determines how long they stay with the company. The traditional "Welcome Pack" composed of a notebook and a tote bag has become predictable. To stand out in the war for talent, you need to surprise. Custom brick goodies are emerging as the secret weapon of innovative HR teams.
Onboarding is about conveying the company culture to a newcomer. Giving a construction set representing the company's values or product allows the employee to symbolically "build" their place in the organisation — both literally and figuratively.
A custom brick set breaks the ice on the first day. Where a notebook stays in a drawer, a brick creation sits proudly on the desk and sparks conversations. It is a natural icebreaker that facilitates team integration from the very first hours.
This is the kind of object new employees photograph and share on LinkedIn. "Look what I received on my first day!" — this type of post generates visibility for your employer brand at zero advertising cost. Future talent sees that you look after your teams.
Unlike disposable objects or generic gifts, the custom brick set shows that the company has invested time in designing an original employee gift. It is not an item purchased in bulk from a catalogue. It is a creation conceived, designed, and produced specifically for your team.
It is a strong sign of respect and consideration that reinforces emotional attachment from the very first hours. The implicit message is powerful: "You matter enough for us to have created something unique for you."
The principle of reciprocity (Cialdini) shows that an unexpected and generous gesture creates lasting emotional engagement. An original gift at onboarding generates a sense of positive obligation — the employee naturally wants to "give back" by investing more of themselves.
With Fabbrique, every set is delivered with a personalised instruction booklet. You can include welcome messages, anecdotes about the company's history, or key milestones in your development. It is no longer just a toy — it is an interactive welcome guide that your new employee assembles themselves.
This construction moment becomes a powerful metaphor: the employee "builds" the object with their own hands, just as they will build their career within your organisation. A strong, memorable symbolism that is entirely unique.
Company logo integrated into the set · Your brand guideline colours · Instructions in your visual identity colours · Personalised welcome message · QR code linking to your employee portal or welcome video.
In a competitive job market, your employer brand is a strategic asset. Every touchpoint with your employees — including and especially the first day — contributes to the image you project as an employer.
A memorable onboarding translates concretely into:
Tell us about your Welcome Pack project. Within 48 hours, we'll propose a bespoke concept tailored to your company culture and budget.
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